Accolade Wines launch some fruity new numbers in their Echo Falls Fruit Fusion wine range

cardboard snowflake

Who are Accolade wines?

Founded by Thomas Hardy, 1853, in Adelaide Australia, Accolade Wines has evolved into a global wine company.  They sell some of the world’s best-known brands in over 80 countries, including Australia, UK, mainland Europe, the US, Canada, Japan and China. Brands under the umbrella include not only Echo Falls, but Kumala, Hardy’s, Stowells and wine fusion brands include Wine Fusion portfolio including Stone’s Ginger Wine, Stone’s ‘Ginger Joe’ alcoholic ginger beer and Babycham perry.

Echo Falls Wine History

Echo Fall is the 3rd largest wine brand in the UK. The Echo Falls originates from sunny California and after many years of producing top quality wines. The range includes rich reds, crisp whites, ravishing rosé and now the new Fruit Fusion range!

The launch at Piste Bar London

piste bar soho logo

Continue reading

ABQ London A Breaking Bad Themed Popup Cocktail Bar London by Locappy

Breaking bad image

This immersive Breaking Bad themed Popup is brought to the streets of London by the founder of Locappy an app that helps users easily to get to know the neighbourhoods they hang out in.The app features live feeds of many London areas, populated by other locals that users of the app can follow and connect with.

This popup is not the first time The CEO of Locappy Seb Lyall (a trader turned entrepreneur), earlier this year his company ABQ London was behind the controversial Annie the Owl Bar, a popup where visitors could get up close to real life owls. Initially the bar planned to sell alcohol but soon switched to alcohol free smoothies in light of activists petitioning to close the bar due to concerns around serving guest alcohol and the safety of the owls in that environment.

breaking bad logo

Continue reading

Bompas and Parr Bar- Alcoholic Architecture Multisensory Cocktails, Mixology & Alcohol Vapour Pop-up opens in Borough Market

Alcoholic Architecture pop up bar logo

Borough Market is world renowned for its extraordinary offering of exceptional British and international foods many unique to the stall holders in the market and not found anywhere else.  The market itself is believed to date back to around 1014, it is also surrounded by a variety of quality coffee shops, bars and restaurants.

Breathe Responsibly

Image credit: Ann Charlott Ommedal

Continue reading

Viral Wine Workout Video

wine workout image

This video is for all the wine lovers. Those of you who after a hard day of work have to make the decision to either grab a glass of wine or head to the gym. This video combines both activities in a tongue in cheek manner allowing you to keep healthy and drink wine at the same time.

Lunges using wine glasses as dumbells
Grab two wine glasses filled with red wine and place one in each hand.
Step forward with your left leg and take a sip and repeat with your right leg.

The wine glass curl
Hold two wines glasses full to the top and keeping your back straight lift your right hand with the glass slowly to your mouth and take a sip. Repeat with your left hand.

Wine box kettle bell
take the wine dispenser or wine box with contents in side and use it as a ketle bell. stand with legs apart and hold the wine box with both hand between your legs then raise it above you head and repeat

Wine glass burpees
place a wine glass containing wine on the floor and enter press up position doing one press up to take a sip from the glass then jump back into a squat position and jump up straight and repeat.

Red wine could be equivalent to an hour in the gym
Research conducted by the University of Alberta in Canada has found that health benefits in resveratrol, a compound found in red wine, are similar to those we get from exercise. The study was only carried out on rats and not humans, but now there is science and experts saying that a glass of red is equivalent to an hour in gym, I won’t be arguing with them as I reach for the wine glass in the evening.

View our extensive range of quality wines

Social Networks and their Impact on Alcohol Purchases (Infographic)

section 1

Marketing platform Crowdtap have created an infographic looking at just how much influence your friends on social media have over your decision making when choosing what beer wine or spirit to buy. Next time you are at the bar, standing in the alcohol isle of a supermarket or browsing an online alcohol shop, take a moment to think, am I choosing this because it’s my favourite or is your subconscious drawing an something that has been endorsed by a friend or colleague on a social media channel?
Crowdtap’s poll of consumers finding include just how much impact social has on your decision making.
Which of the following influence your alcoholic beverage purchases?

• Brands asking me to participate
• Beverage packaging
• Brand history or tradition
• Cost
• Recommendations from peers (this received the highest percentage 75%)

info section 1

50% of participants trusted recommendations above all other sources informing their alcoholic beverage purchases

41% find peer recommendations more memorable than all other sources informing their alcoholic beverage purchases

info section 2

91% claim that friends comments on social media infleunce their opinion on alcoholic beverage and brands

80% have purchased an alcoholic beverage found on social media

Smartphones and mobile devices play an ever increasing part in purchasing decisions with 72% using these devices while shopping for alcoholic beverages, with;

63% sharing possible purchases on such devises to validate a purchase decision
62% sharing a photo
58% looking for comparisons or deals in order to shop around
56% looking for cocktail recipes to enhance the experience

info section 3

Consumers are highly likely to want to engage, collaborate or promote their favourite brands on social media, potentially with the intention of free products, deals or just from being seen to be immersed in a brand story.

95% would collaborate with brands on marketing of alcoholic beverages
92% would be interested in having ongoing conversations with an alcoholic beverage brand
58% would be more likely to purchase alcoholic beverages from a brand that invites them to collaborate on the marketing of its products.

info section 4

View the full Brandtap infographic below;

section 1

 

 

 

section 3

 

 

 

section 4

 

 

 

section 5

History of powdered alcohol

1970

Origins of powdered alcohol can be traced as far back as the 1970’s, when a company in Japan called Sato Food Industries began to sell encapsulated alcohol as an additive in food processing. The main usage that the company had in mind for the product was in foods, such as fish and meat to preserve the natural juices and keep them tender, in addition to masking the odours they produce.

1974

When General Foods filed a patent for an alcohol containing dextrin powder, they were the first creators of this form of powdered alcohol in America. This, as with Sato Foods, was intended to be used to enhance the flavours of foods. General Foods were keen to let people know that this product was essentially a ‘high ethanol containing powder which can be used as a base for alcoholic products’.  The product never appeared on the market for sale.

2005

The German market began to see a new product appear named Subyou, which initially was only found online. However, it soon appeared in shops and bars. The product contained 4.8% dry alcohol, (equivalent to one and a half measures of spirit), available in four flavours, and packed in 65g or 100g sachets. The product was based on the popular Alcopop craze, which included other brands such as Hooch and WKD. But after the initial spike in interest the alcoholic powder product soon disappeared from the market and is now no longer available.

subyou

2007

A product appeared in the Netherlands called Booz2Go which is a lime coloured and flavoured drink containing 3% alcohol when fully mixed with water. Surprisingly, it was created by five students as a school project! Officials from the Ministry of Health, Welfare and Sports allegedly said they would not oppose it from entering the market in the Netherlands. The Dutch National Foundation for Alcohol Prevention announced that in its powdered form the product could be sold to anyone, even if under 18 years old. Only when water is added to the product would it become subject to the Alcohol and Horeca Code. So far no commercially available version of this product has been created.

booz2go

2010

Pulvar Spirits came up with a version of powdered alcohol that they had every intention of making available as a commercial product to be sold in shops. Even though every effort was made to get approval from the Alcohol and Tobacco Tax and Trade Bureau, the company finally gave into the regulatory hurdles which were ‘just too high at the time’. So, it was never released into the market.

2014

The arrival of Palcohol, a product of Arizona-based Company Lipsmark LLC became known as the latest attempt to bring powdered alcohol to market. The product comes in 5 different flavoured sachets- Vodka, Rum, Cosmopolitan cocktail, Powederita (very similar to a Margarita cocktail) and Lemon Drop. Palcohol was briefly approved for sale by The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) on April 8, 2014, but approval was then withdrawn on April 21 2014. This is thought to be due to the fact that the initial approval was given “in error”. However, it is believed that the main reason for this was due to the incorrect information provided on the product labels.

palcohol rum powdered alcohol

2015

These have since been rectified and The Alcohol and Tobacco Tax and Trade Bureau (TTB) approved Palcohol on March 10 2015, and it is now legal to be sold in the United States.

http://www.alcoholemporium.co.uk/blog/how-to-make-vodka-cocktails-using-powdered-alcohol-palcohol/

http://www.alcoholemporium.co.uk/blog/dark-rum-based-cocktails-recipes-using-powdered-alcohol-mixes-palcohol/

When will powdered alcohol (Palcohol) be available in the UK?

With Palcohol being made legal in the US on March 10th this year, the media and online buzz has really heated up around the topic. The question is when will it be available outside of the US and most importantly here in the UK?

There has been no official announcement of when it will be hitting our shores, but rumours suggest it could be as soon as August this year. A written question answered by Lord Bates, 6th Jan 2015, on Parliament.UK, suggests this may not be true;

“The Government is aware of powdered alcohol from media reports and the banning of the product in five states of the United States of America. The Government is not aware of powdered alcohol being marketed or made available to buy in England and Wales.”

In a separate answer given on the same day Lord Bates, suggests;

“The Government is not aware of powdered alcohol being marketed or made available to buy in England and Wales, although we are aware of its sale in other countries. In the event that there is a proposal to market powdered alcohol in England and Wales, the Home Office will make a formal assessment of its legal position.”

 

What age will you have to be to buy powdered alcohol?

It is possible to follow Parliament.UK written questions that have been submitted over time on the topic of powdered alcohol in the UK.

On 17th December 2014, Lord Brooke of Alverthorpe asked;

“To ask Her Majesty’s Government what assessment they have made of the status under the Licensing Act 2003 or the Misuse of Drugs Act 1971 of imports from the United States or Europe of alcohol powders.”

Lord Bates responded on 7th January 2015, stating;

“The Licensing Act 2003 put in place a robust regime for licensing the sale of alcohol. Section 191 of the Act defines alcohol as “spirits, wine, beer, cider or any other fermented, distilled or spirituous liquor”, and lists some exceptions. The status of products containing alcohol are considered on a case by case basis. Although the Act refers to liquids and this product is sold in solid form, it is intended to be drunk as a liquid.”

Reading further into the response around it being considered on a case by case basis, the fact that Palcohol is in powder form when buying and only able to be consumed as a liquid drink once mixed, could potentially mean it falls into the same criteria as Booz2Go in the Netherlands would have in the past, it may be legal to buy at any age, but illegal for anyone under legal drinking age in the UK to add water to the powder.

 

Will it be taxed the same as a liquid alcohol?

On the 6th January 2015 Lord Deighton answered a question “To ask Her Majesty’s Government how HM Revenue and Customs classify powdered alcohol for tax purposes”. Posed by Lord Brooke of Alverthorpe, Lord Deighton’s response, taken from the Parliament UK website was;

“HMRC classifies powdered alcohol as being liable to excise duty, chargeable at the equivalent rate to spirits drinks. This reflects a ruling by the European Commission in 2005 which concluded that there are no grounds for exempting alcohol powder products from excise duty under Article 27 of Directive 92/83/EEC’ (the ‘alcohol structures directive’).”

This suggests that once Palcohol comes to the UK and if it is legalised here it will be taxed the same way as liquid alcohol currently is in the UK.

Read our other blog posts

http://www.alcoholemporium.co.uk/blog/how-to-make-vodka-cocktails-using-powdered-alcohol-palcohol/

http://www.alcoholemporium.co.uk/blog/dark-rum-based-cocktails-recipes-using-powdered-alcohol-mixes-palcohol/